Sunday, April 16, 2006
Capitol Custom Division is formed on April 16, 1951.
This division of Capitol handled creating, producing, and distributing special promo records for outside companies and charities like Scripto, Uniroyal, Bacardi, 7-Up, Firestone, A&W Root Beer, Chevrolet, Dextol, March of Dimes, Renuzit, Salada Tea using tracks from Capitol's catalog as well as specially created material by Capitol artists. This type of product is currently handled by EMI-Capitol Special Markets.
Capitol Custom also produced demos and commercial records for independent artists like Cracker Jills, Help, Gert Benhana, Rafael Mendez, Harry Fields, The Legends, V. Attl, etc. as well as for church choirs and school bands.
Capitol Custom also handled creating promotional records for events like the 1962 Seattle World's Fair and even a single for John F. Kennedy's 1960 campaign featuring Frank Sinatra singing a reworded version of his hit "High Hopes".
Probably the most desired record created by Capitol Custom is the 7" single created as a limited pressing released on June 5, 1964 to promote the Beatles for Hollywood radio station KFWB and Wallichs' Music City that had an interview on side 1 and "You Can't Do That" on the flip side. Copies of this disc have been valued for as much as $2250 with the original mailer.
Most of the physical production was done out of the Capitol pressing plant in Scranton, PA.
There were branches of Capitol Custom in Canada, the U.K., and Australia.